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Commercialization and Technology Transfer
Commercialization is the process of introducing a new product into the market. "Most Technology-based inventions never go beyond the conception stage. Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:
University R&D Department, State or Local Agency, or a Research Company interested in
learning if an "idea" may have commercial value but don't know where or how to start? We can help. Business Differentiation The technology transfer process follows a well established and understood funnel concept that is documented by Harvard Business Practices. More recently, Clay Christianson has enlightened many business leaders with the concept of “fast kill”. In this process, company leaders decide very quickly upon the ultimate market success or failure of new ideas. While this practice works for some, one size does not fit all. When it comes to screening, time is of the essence and efficiency is critical.
Our business is tightly woven to the market place. We differentiate our service from others by our tight interconnect with the marketplace within the funnel process. From screening to marketing, we interoperate and validate each successive step with additional market verification. We provide the expertise required without being expert in every aspect of very complicated technologies. We direct investment dollars based on maximizing client return.
Business Services Hill Rock is currently contracted with Universities, Government Agencies, and Fortune 500 companies in arrangements that provide the following services:
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