HillRock Management Consulting
Mobile Phone Video Disconnect
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Recent market trials in
Asia, Europe and now the US have one thing in common. No one has cracked the market to figure out how to get video on
mobile phones to be a viable business both in terms of user acceptance (first) and monitization (second). Since
the biggest growth for the foreseeable future be in the mobile phone space this is a serious problem for network providers.
While network distribution providers search their QoS and QoE metrics for clues, the answer will continue to escape
them because the origin is in the perfect storm, or lack there of. Content providers both online and traditional
need to restructure their offerings to fit the 30-3-30 acceptance model.
Movie producers learned years ago that to keep an audiences attention a scene change every 3-5 seconds will produce the maximum attention span. Most scenes change on average every 3-4 seconds. For mobile phone content, the message context (videobyte) must be short, to the point, and have an impact. Given a maximum duration of 30 seconds and to keep buffering and latency times to a minimum, short snappy video bytes should fill a 30 second window. Up to 6 key content morsels can be inserted into a 30 second mobile phone spot (each at roughly 5 seconds per content morsel). Read how the 30-3-30 model will let the video become the viral usage tool of the 21st century.
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Availability 3Q 2008
Call for Early Introductory Pricing
Call for Beta Readership
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100 HillRock, LLC.
Austin, Texas USA 78746 Phone: (001) 512-565-5791 kkalinoski@100HillRock.com |