HillRock Management Consulting
Ad Revenue Follows New Media
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| Forrester Research - 100 HillRock Analytics | |||||||||
New Market Research Demonstrates
* Eyeballs are Leaving Traditional Media for New Digital
Media Alternative
* Gen Y spents 42% more time on New Media than Traditional Media
* Consumer Time Across Web is Fragmented, Ad Revenue Models Implodes
* New Media Content Moving
From TV to PC and Mobile Phone
* Mobile Phone Video - The Last Holly Grail?
Gen Y spends more time “on line” (PC+Phone) compared to all other age groups:
- 22.5% more than Gen X
- 32% more than Young Boomers
- 35% more Older Boomers
- 42% more than seniors
Seniors spend more time watching traditional TV compared to all other groups:
- 28% more than Gen Y
- 21% more than Gen X
- 13% more than Young Boomers
- 4% more than Older Boomers
Seniors spend more time watching traditional media (TV, radio, newspapers, and magazines) compared to all other groups:
- 27% more than Gen Y
- 21% more than Gen X
- 11% more than Young Boomers
- 7% more than Older Boomers
$74B Ad Revenue Market Represents 9% New Media Ads in 2007 Growing to 11% in 2008!
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100 HillRock, LLC.
Austin, Texas USA 78746 Phone: (001) 512-565-5791 kkalinoski@100HillRock.com |